Changelog
Buyers get every update below at no extra cost.
| Date | Level | Change |
|---|---|---|
| 2026-10-02 | Intermediate | Meta Pixel event design; Reading ad data: the four formulas behind the report: Intermediate corrections: Chapter 3 now compares creatives only after a full 24 hours and at least 20 conversions each; Chapter 6 states the report inflation factor it assumes when comparing the report CPA with the lines. |
| 2026-10-02 | Advanced | 全 11 章：高階校訂：〈從這裡開始〉更正依賴圖的圖說，瀏覽器端流失改寫成業界常引用的範圍；第 1 章去重驗收補上「暫時加測試碼」的步驟並更正截圖說明；第 3 章更正粉專狀態查法、刪除被拒廣告的後果、前後對比照的例外；第 4、8、10、11 章修正算式與數字；第 5、9、10、11 章依說明中心修正用語與設定入口；第 6 章素材比較統一為跑滿 24 小時且每支 20 次；第 7 章依價值出價的範例改用第 5 章的數字；第 11 章改表單後的驗收線改為 NT$190。 |
| 2026-10-02 | Basic | Putting the page online; Creative and copy specs; Publishing your first campaign and the first week: Basic diagram corrections: Chapter 5's domain diagram no longer states a waiting time or status name the documentation doesn't give, and the troubleshooting row now describes what you see; Chapter 8's Reels size diagram now says 1440 × 2560; Chapter 10's funnel draws results as solid, because Meta counts them. |
| 2026-10-02 | Basic | 全 10 章：初階圖表校訂：多章的圖修正手機寬度下的溢出、標籤碰到箭頭與標點落在行首；第 5 章綁網域的流程圖不再寫官方沒給的等待時間與狀態名稱，故障排查表同步改寫；第 8 章 Reels 尺寸圖改成 1440 × 2560；第 10 章漏斗圖的「成果」改成實線（Meta 算得到）。 |
| 2026-10-02 | Basic | 全 11 章：初階校訂：第 0、1、6、7、8 章的出價策略、加強推廣、受眾、學習階段等說法，改照說明中心原文；第 5 章寫明按鈕沒設目的地時會跳出提示；第 8 章附錄補上 Reels 規格；第 2、3 章截圖說明改成實際畫面；第 4 章圖表的理由與問答數改成跟表格一致；第 1、3、9、10 章更正出處。 |
| 2026-10-02 | Advanced | 電商投放：目錄、動態再行銷、依價值出價：高階第 7 章：範例商品編號改成 XM-ONE（與中階第 4 章一致）；配對率、事件數、學習期改照說明中心原文的「可能」「通常」；依價值出價的資格門檻改寫成說明中心目前的寫法（購買以外的事件至少 100 筆，標為建議；本課用購買約 30 筆） |
| 2026-10-02 | Intermediate | 全 8 章：中階校訂：第 1 章 GA4 事件名統一為 click_cta；第 2 章更正重要事件、篩選器生效時間與歸因；第 3 章更正目標與事件對照、配對分數、類似廣告受眾，素材比較統一為跑滿 24 小時且每支 20 次；第 5 章修正取件率與回推表；第 6 章寫明拿報表 CPA 比線時假設的灌水係數；第 7 章更正改名後的網址參數；第 0、4 章小修。 |
| 2026-10-02 | Intermediate | GTM 追蹤骨架：中階圖表校訂：第 1 章 GTM 圖修正手機寬度下程式碼與項目溢出的問題。 |
| 2026-10-02 | Basic | all 10 chapters: Basic Chapter 0: corrected the total study time and the times for Chapters 2, 5, 8 and 10; the instant form route still makes the privacy policy page in Chapter 5; a role on someone else's Page also lets you run ads. Chapter 1: added the auction's price floor. Chapters 2 and 10: corrected checklist items; a Chapter 10 screenshot description now matches the image. Chapters 3, 4, 5, 7, 8 and 9: corrected a source, some wording and a budget table, and noted a few exceptions. |
| 2026-10-02 | Advanced | 從這裡開始、檔期作戰：大促的前、中、後、成效掉了：診斷流程與週報：高階校訂：〈從這裡開始〉更正晨光瑜珈適用的章節與第 9 章的耗時；第 9 章 CPA 拆解補上到站率的但書，更正範例建素材的週數與準備階段合計；第 11 章「怎麼說」的範例改成同一家店的數字，即時表單下載檔可帶廣告名稱那一句補上說明中心出處。 |
| 2026-10-02 | Advanced | Start here: what Advanced covers and who it's for; Peak seasons: before, during and after; When results drop: a diagnosis sequence and the weekly report: Advanced corrections: Start here now lists the right chapters for Morning Light Yoga and the right time for Chapter 9. Chapter 9 adds an arrival-rate caveat to the CPA split, and corrects the week the example builds its creative and the preparation total. In Chapter 11, every sentence of the "How to say it" example now uses the same shop's numbers. |
| 2026-10-02 | Intermediate | all 4 chapters: Intermediate corrections: Chapter 0 now says exactly what instant-form users should read (only the three-way reconciliation sections of Chapter 7). Chapter 1 corrects the symptom of an unticked Container ID and the type of error a missing quote causes. Chapter 3 corrects how placement changes relate to significant edits, and how Basic Chapter 6's audiences are counted. Chapter 6 adds the scale-up line to the Mid-Autumn checkpoint example and notes that ThruPlay now also has a 6-second goal. |
| 2026-10-02 | Advanced | all 4 chapters: Advanced corrections: Start here presents the 30–40% browser loss as an industry-cited range; Chapter 6 compares creatives only after a full 24 hours and 20 judging events each; Chapter 7's value-bidding example uses Chapter 5's numbers; Chapter 11's check after the form fix is now under NT$190. |
| 2026-10-02 | Intermediate | 全 4 章：中階校訂：第 0 章寫清楚走即時表單的人讀哪幾章（第 7 章只讀三方對帳）；第 1 章更正 Container ID 漏勾的症狀與漏引號的錯誤類型；第 3 章更正改版位與重大編輯的關係、初階第 6 章受眾的數法；第 6 章中秋範例補上擴量線的時段指標，並註明 ThruPlay 另有 6 秒目標。 |
| 2026-10-02 | Basic | 全 10 章：初階校訂：第 0 章更正時數加總與第 2、5、8、10 章時間，即時表單路線仍要做第 5 章的隱私政策頁，在別人的粉專有角色也能刊登。第 1 章補上競價底價。第 2、10 章修正驗收清單，第 10 章截圖說明改成實際畫面。第 3、4、5、7、8、9 章修正出處、用詞與預算表，並補充幾處適用範圍。 |
| 2026-10-01 | Basic | 把頁面放上網路：第 5 章「改了沒變」的排查圖和表格對齊：部署清單歸在第 0 層，第 2 層改成清除 Cloudflare 快取。 |
| 2026-10-01 | Basic | 把頁面放上網路：落地頁模板改成在第 5 章裡直接下載（登入、已購買初階即可下載） |
| 2026-10-01 | Basic | Accounts and assets; Creative and copy specs; Publishing your first campaign and the first week: Citations now point to Meta's English Help Center and Ads Guide; the specs appendix in Chapter 8 lists two more Reels limits. |
| 2026-10-01 | Basic | all 9 chapters: Chapters 2–10 are now in English. Chapter 5 links an English version of the landing-page template. |
| 2026-10-01 | Advanced | all 10 chapters: Chapters 1 and 3–11 are now in English. Chapter 2 (LINE attribution) stays in Chinese. |
| 2026-10-01 | Intermediate | all 7 chapters: Chapters 1–7 are now in English. |
| 2026-10-01 | Advanced | 全 6 章：六處說法更正與補充：隔離測試要等一輪審核（第 3 章）、伺服器端倍數過高時怎麼查（第 1 章）、加預算只差兩筆時先別下定論（第 5 章）、客單變高時怎麼判斷毛利（第 8 章）、週報送出率的整週平均（第 11 章），以及第 6 章一則觀察的語氣。 |
| 2026-10-01 | Intermediate | Meta Pixel 事件設計：第 3 章小滿的優化事件試算更正：照初階的預算，連 Lead 都還過不了門檻；補上現階段該維持的設定，以及什麼時候換成 Lead。 |
| 2026-09-22 | Advanced | 全 10 章：高階從 3 章擴充到 11 章：新增漏水點地圖、帳戶結構與擴量、素材測試系統、電商投放、電商的錢怎麼算、檔期作戰、增量、診斷流程與週報 |
| 2026-09-22 | Advanced | 素材測試系統：高階第 6 章補上一個實際帳戶的素材節奏：一個月約 30 支、贏家約兩週開始衰退 |
| 2026-09-22 | Intermediate | 全 6 章：中階從 3 章擴充到 7 章：新增電商追蹤、成本計算、判讀廣告數據、判讀 GA4 與三方對帳 |
| 2026-09-22 | Intermediate | 判讀 GA4：流量、購物漏斗、三方對帳：中階第 7 章加上兩張實際帳戶的 GA4 截圖：流量開發（來源／媒介）與購物漏斗探索 |
| 2026-09-21 | Basic | 全 19 章（三階）：每章新增「本章重點」與可勾選的「本章驗收清單」，並新增每一階的複習頁。 |
| 2026-09-20 | Intermediate | 全 4 章：中階上線：GTM 追蹤骨架、GA4 設定與事件、Meta Pixel 事件設計。 |
| 2026-09-20 | Basic | 全 11 章：初階上線：11 章、26 張操作截圖、26 張圖解。 |
| 2026-09-20 | Advanced | 全 4 章：高階上線：Meta CAPI、LINE LIFF 歸因、廣告審核與合規寫法。 |