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RedClaw Academy: Facebook and Meta ads course

The RedClaw Academy Meta ads course runs from setting up your first ad account to getting GTM and GA4 tracking right and attributing conversions back to the ads. Written material with screenshots and copyable code, read online. The intermediate level adds unit economics and reading ad and GA4 data; the advanced level covers Conversions API (CAPI), finding where the money leaks, scaling, creative testing and e-commerce campaigns. It is a one-time purchase, not a subscription; Basic chapters 0–1 and chapter 0 of Intermediate and Advanced are free. Every chapter is in English and Traditional Chinese, except Advanced chapter 2 (LINE LIFF attribution), which is in Chinese only; one purchase covers both languages.

Already running campaigns and only missing the tracking? Start at Intermediate: it covers the GTM tracking skeleton, GA4 setup and events, Meta Pixel event design and e-commerce tracking. Advanced then adds Meta Conversions API (CAPI) server-side events and LINE LIFF attribution. Each level is bought separately, so you do not have to buy Basic first.

Format
Read online (text, screenshots, copyable code)
Purchase
Each level bought once, updates included
Free preview
Basic chapters 0–1; Intermediate and Advanced chapter 0
Language
English and Traditional Chinese (Advanced chapter 2 in Chinese only)
Release date
Basic, Intermediate and Advanced out now
30-second intro · prices and chapter counts in the video are as of 2026-10-04; this page is the reference · Watch on YouTube

BasicUS$99

View and buy

For people who have never run an ad: how the money is spent, setting the accounts up correctly, building a landing page, publishing a first campaign and reading the first week of numbers.

  1. 00Start here: the course map, reading order and what to prepareFree preview
  2. 01How Facebook ads work: the auction, costs and Ads ManagerFree preview
  3. 02Accounts and assetsAfter purchase
  4. 03Choosing a campaign objectiveAfter purchase
  5. 04Landing pages: layout and conversion structureAfter purchase
  6. 05Putting the page onlineAfter purchase
  7. 06AudiencesAfter purchase
  8. 07Budget, bidding and the learning phaseAfter purchase
  9. 08Creative and copy specsAfter purchase
  10. 09Ad policy basics and what to do when an ad is rejectedAfter purchase
  11. 10Publishing your first campaign and the first weekAfter purchase

IntermediateUS$399

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Get tracking right and read it: GTM, GA4, Pixel and e-commerce tracking, then work out what you can afford from your margin, break down the ad report and GA4, and reconcile Meta, GA4 and your own orders.

  1. 00Start here: what Intermediate covers and who it's forFree preview
  2. 01GTM tracking skeletonAfter purchase
  3. 02GA4 setup and eventsAfter purchase
  4. 03Meta Pixel event designAfter purchase
  5. 04E-commerce tracking after moving to a shop platformAfter purchase
  6. 05Unit economics: every number you can afford, worked back from marginAfter purchase
  7. 06Reading ad data: the four formulas behind the reportAfter purchase
  8. 07Reading GA4: traffic, the shopping funnel and three-way reconciliationAfter purchase

AdvancedUS$999

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Server-side events, LINE attribution and ad review, then decisions from the numbers: where the money leaks, account structure and scaling, creative testing, catalog ads, order value and repeat purchase, peak seasons, incrementality, and diagnosing a drop.

  1. 00Start here: what Advanced covers and who it's forFree preview
  2. 01Meta CAPI server-side eventsAfter purchase
  3. 02LINE LIFF 歸因串接 · Chinese onlyAfter purchase
  4. 03Ad review: common rejection reasons and compliant copyAfter purchase
  5. 04Leak map: how much is lost at each step from impression to paymentAfter purchase
  6. 05Account structure and scalingAfter purchase
  7. 06A creative testing systemAfter purchase
  8. 07E-commerce campaigns: catalogs, dynamic retargeting and value biddingAfter purchase
  9. 08E-commerce economics: order value, bundles and repeat purchaseAfter purchase
  10. 09Peak seasons: before, during and afterAfter purchase
  11. 10Incrementality: how much the ads really addedAfter purchase
  12. 11When results drop: a diagnosis sequence and the weekly reportAfter purchase

The course teaches how to do the work. It does not guarantee any ad results or income.

Course changelog · Ad glossary: ROAS, CPA, GA4, GTM and 65 more terms

CALCULATOR

Learning together? Here is the cheapest way to buy

Pick how many people and which levels. The cheapest way to buy and each person’s share are listed below — the same amounts checkout charges.

Levels
What to buySubtotalCheck out
Basic · Solo + 2 extra seatsUS$197Check out →
TotalUS$197
Per personUS$65.67
Each buying aloneUS$297saved US$100

One person per seat; everyone gets their own sign-in and reading progress.