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Chapters · Advanced
  1. Start here: what Advanced covers and who it's for
  2. Meta CAPI server-side events (paid)
  3. LINE LIFF 歸因串接 (paid)
  4. Ad review: common rejection reasons and compliant copy (paid)
  5. Leak map: how much is lost at each step from impression to payment (paid)
  6. Account structure and scaling (paid)
  7. A creative testing system (paid)
  8. E-commerce campaigns: catalogs, dynamic retargeting and value bidding (paid)
  9. E-commerce economics: order value, bundles and repeat purchase (paid)
  10. Peak seasons: before, during and after (paid)
  11. Incrementality: how much the ads really added (paid)
  12. When results drop: a diagnosis sequence and the weekly report (paid)

Advanced · Chapter 9 · Last updated 2026-10-02

Peak seasons: before, during and after

Most peak seasons are decided before launch. Turn prep, daily checks and wrap-up into a work-back schedule and checklists, plus a review sheet for next year.

In this chapter

  • Working back from the order cutoff date to how many weeks ahead each peak season needs its creative ready, its warm-up started and its ad sets through the learning phase
  • Matching budget, stock, production, delivery and customer service capacity in one table, and finding the one item that really limits how much you can sell
  • The few numbers to check at a fixed time every day during the season, and which moves make things worse when CPM rises
  • Refunds, ROAS falling back and wrapping up retargeting after the season, with your own baseline to judge when to stop
  • The column spec for a peak-season review sheet, so next year you don't have to guess the same season from scratch
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